Public speakers on marketing topics

Marketing Ability’s partners and associates are available to deliver seminars and workshops to groups whose members are interested in marketing subjects. As well as developing tailored presentations on subjects of your choice, we are currently offering two interactive workshops for Chartered Institute of Marketing branches and other interested organisations:

Idea generation for marketers

Organisations often look to the marketing department as the source of bright new ideas. But do you ever struggle to come up with new ideas, particularly when faced with marketing challenges such as:

• How do we develop customer loyalty?
• What new products/services should we introduce next?
• What do we need to do to differentiate ourselves in this marketplace?

At this highly interactive session, attendees learn about three simple lateral thinking techniques which any marketer can use to help generate new ideas:

• Provocation.
• Reformulation.
• Creative parallels.

Drawing from Marketing Ability’s innovation and creative thinking courses, your presenters will make sure attendees leave with new ideas on how to generate new ideas.

The ‘marketing questions’ every organisation should ask itself . . . and how to answer them.

We all know that some of the most difficult questions to answer in marketing can sound deceptively simple. For instance:

• What industry are we in?
• Why do our customers buy from us rather than our competitors?
• How can we turn marketing from being seen as a cost to being valued as an investment?

Marketers can play an important role in identifying the questions that need to be answered, and in gathering information through market research techniques and other methods to answer them.

This session is based around Marketing Ability’s checklist of the questions every organisation should ask itself. It also includes case studies of successful companies which answered these questions, as well as demonstrations of the dire consequences for some organisations who didn’t.

Please contact us if you would like to discuss the availability of our speakers for your event.