Studying with Peterborough College of Marketing: our approach

"Having been a student at various other establishments, it was a great pleasure to finally find a course that was delivered with excellent teaching techniques, fantastic student support and all within an excellent learning environment. It's been a real pleasure learning with Marketing Ability."
Joe Barrasso, Diploma student

Here is a summary of the way that we approach the task of providing CIM-accredited marketing courses:

A suitable blend of the theory and the practical

All our tutors are experienced trainers or academic educators, but they are also either practising marketers or they have a track record of successful marketing achievement. This means that the theory is backed up with practical examples.

Evening and weekend classes in an excellent environment

All our evening and weekend tutorials are held at selected hotel venues. We choose these venues for their excellent training room facilities, easy access and ample free parking. (There’s also free tea and coffee at each tutorial.)

A clear study schedule and study guidance

A lesson plan is issued at the start of each unit, helping you to read up on any subjects before each tutorial, if that's your preferred study method. It will also help you plan your study if you are unable to attend any of the tutorials. We even run a special study skills session at the start of each course to help you either ease back into learning, or consider different approaches to your self-study techniques.

Superb online resources

Redeveloped and extended for 2009/10, the learning portal on our website will prove a great assest to support your studies. There's access to copies of tutorial slides and notes, links to other sources of information and even a student forum where you can discuss subjects with your fellow students. The result is a practical tool to help you to continue studying productively between tutorials.

Additional support from your tutors

We recognise that you will be combining your studies with the pressures of work and home life, so we try to give you all the personal support you need. Your tutors make themselves available to dissuss any particular questions you have about your studies.

The chance to learn from your fellow students

Our emphasis on practical marketing includes learning from each other too. Most tutorials will include group exercises where you can swap stories about the way that organisations you have worked for have carried out their marketing activity.

Regular assessment throughout the course

Our tutors set questions and exercises so that you can keep track of how well you are doing. Feedback from your tutors will help you to decide where to focus your study.

Practice in taking exams

Our tutors will give you sample questions so that by the time you get to the real thing you are prepared in exam technique, as well as the subject matter.