CIM courses in Norwich

Studying with Peterborough College of Marketing: our approach

Norwich became the second location where we deliver part-time courses for Chartered Institute of Marketing qualifications in 2010, following the success of our Peterborough programmes.

Learn from your tutors and fellow students

Our tutors are all experienced trainers or academic educators - and are either practising marketers or have a track record of successful marketing achievement. This means that each tutorial includes discussion on theory, but with many practical examples too. Our emphasis on practical marketing also includes learning from each other. Tutorials therefore include group exercises where you can swap stories about the way that organisations you have worked for have carried out their marketing activity.

Supporting you between tutorials

Each course has its own dedicated website where you and your fellow students will get access to a range of excellent resources. Your tutors will set tasks such as text book reading and specific tasks related to your exam or assignment, as well as giving you links to online resources. There's also a forum that you can use to discuss subjects with your tutor and fellow students. The result is a practical tool to help you to continue studying productively between tutorials.

Our Syllabus Plus approach also brings you at least two masterclasses for each course, delivered by specialists in subjects relevant to key elements of the course. Whether these are external marketers or members of the Marketing Ability team, they add an extra dimension to your studies to back up the core tutoring. (Masterclasses are not included in our Introductory Certificate in Marketing course.)

Study, assignment and exam skills sessions

We also provide specific support (either at live sessions or via online tutorials) on techniques you will need to successfully complete the course. These include:

  • Study skills - helping you decide how to approach the various challenges of blending studying for a marketing qualification with your work and home life.
  • Exam skills - we look at techniques for revising for exams and how to tackle the exams themselves.
  • Assignment writing skills - we draw on many years of experience of seeing and marking CIM assignments to help you make the right choices about planning and writing your assignments.

Regular assessment throughout the course

Our tutors set questions and exercises so that you can keep track of how well you are doing. Feedback from your tutors will help you to decide where to focus your study. For exam-based units, tutors will give you sample questions so that by the time you get to the real thing you are prepared.

Prepare for your course with our ‘Head Start’ programme 

Unique to Marketing Ability, our Head Start programme starts the learning as soon as you enrol for a course. Each week leading up to the course’s first tutorial, we will set you some reading and practical activities to help you ease into the learning. It’s entirely optional of course, but you may welcome the chance to make a start with some gentle activity ahead of the course itself.

Find out more

Please visit the Introductory Certificate, Professional Certificate, Professional Diploma or Diploma in Digital Marketing course pages for more information about our courses.

Please contact us for aditional information or to talk to our Norwich programme manager.

 

"Having been a student at various other establishments, it was a great pleasure to finally find a course that was delivered with excellent teaching techniques, fantastic student support and all within an excellent learning environment. It's been a real pleasure learning with Marketing Ability."
Joe Barrasso, Diploma student