Marketing Ability newsletter - CIM courses starting this spring

News from Marketing Ability

Issue no. 3 – January 2011

You are receiving this email as a customer or contact of Marketing Ability or as a student or former student of Peterborough College of Marketing. We think you will interested in our updates but if not simply use the link at the bottom of this issue to unsubscribe.

CIM courses starting this spring

We only have one subject for this edition of the newsletter - the news that we are now enrolling for a range of courses beginning this spring across three locations: Peterborough, Norwich and Watford.

These courses are all scheduled to start soon:

Peterborough: Introductory Certificate (Starts in May), Professional Certificate (March), Professional Postgraduate Diploma (March) and Diploma in Digital Marketing (March).
Norwich: Introductory Certificate (March).
Watford: Professional Certificate and Professional Diploma (both May).

Read our guide to CIM qualifications

Our principal tutor Bob Hogg has written a handy guide to the qualifications to help make the choice easier. He looks at your choices, taking into account whether you have a degree or not and how much experience of working in a marketing role you have. Read the guide here.

Here's a quick run through the qualifications to get you started:

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Introductory Certificate in Marketing
This is the first time we have run this course that covers the fundamental principles and practices of marketing, including how to write a marketing plan, the relevance of customer behaviour and how to segment and target customers.

Professional Certificate in Marketing
This course is focused on the practical skills and knowledge needed to create and implement successful marketing activities. It is aimed at those working in supporting roles in marketing departments of large companies and those responsible for marketing in SMEs.

Professional Postgraduate Diploma in Marketing
This qualification is aimed at marketers who have already developed a significant level of knowledge and experience of marketing. It’s for anyone already working at a strategic level, or aspiring to do so, and eager to further strengthen their ability to develop successful customer-focused strategies.

Diploma in Digital Marketing
This covers a wide range of digital marketing techniques and tools, as well as looking at the important need to plan digital campaigns and integrate them with your offline activity. It’s ideal for anyone new to digital marketing or more experienced people who want to make better decisions about marketing strategy and tactics.

Marketing Ability LLP Tel 01733 233658

Registered office: Ruthlyn House, 90 Lincoln Road, Peterborough PE1 2SP

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