Marketing Ability newsletter - issue #2
News from Marketing Ability
Issue no. 2 – July 2010
You are receiving this email as a customer or contact of Marketing Ability or as a student or former student of Peterborough College of Marketing. We think you will interested in our updates but if not simply use the link at the bottom of this issue to unsubscribe.
In this issue:
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CIM courses starting this September.
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The B2B sales and marketing process - completing our four part guide.
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Do you need some stimulation?
CIM courses starting this September – book now and save £100As we approach the start of the next academic year, there’s more choice than ever from our range of CIM-accredited courses. Certificate, Diploma and Postgraduate courses all start in September, and you can now join our Diploma in Digital Marketing course too. Every year we make a small increase in our course prices to reflect the extra costs that we face in delivering the courses. The price rise for the 2010/11 cycle is set to take place on 9 July but if you book places before this you will pay the 2009/10 prices that are still shown on our website. Find out more about our CIM courses.
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The B2B sales and marketing process – completing our four part guideIn our last issue we mentioned that Andrew Goode (right) was half way through his series of four articles on the sales and marketing process. Since then the second two parts have been published on our blog. The series provides a sales and marketing process template with specific actions that we have found to be most effective. Take a look and add your comments or questions. |
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Looking for some stimulation?Last year we launched our Marketing Stimulation service - an approach designed to challenge, provoke and stimulate you, providing the essential spark for new ideas and new opportunities. Available initially as a half-day facilitated session, the aim is to use proven tools and techniques to expose potential problems, gaps and risks in your current marketing approach – and to identify opportunities for successful plans and campaigns. Here's what one client said about the Marketing Stimulation programme: “The session was in itself great in terms of team building, bringing the team together for a morning of new activity. But most of all it did exactly what the name suggests: getting us to re-think our marketing strategy and business direction. It challenged us as individuals and as a business to convert our vision into a workable strategy and implementation, and helped us to decide which projects we should focus our resources on.” James Larter, MD at Roleplay UK |
Doublespark Web Design Peterborough |