Introducing our new
e-marketing courses

Do you want to learn more about e-marketing, and get some official recognition of your knowledge? If you do, the answer could lie in our new accredited courses. There are two new short courses which, when combined with an additional unit on more general marketing issues, make up the new Diploma in Digital Marketing.

You can take either or both of the courses, which are:

Digital Marketing Essentials. This is a great introduction to the world of e-marketing, packed with content on vital issues from the range of technologies and tools available to the various ways to measure the success of e-marketing activity.

Digital Marketing Planning. This unit looks at the internet in the context of wider marketing activity, helping you develop a truly integrated view of e-marketing and how to plan e-marketing campaigns.

Completing the above two courses (and successfully passing the assignment-based assessments) will in itself give you recognised Awards in the subjects. You can then decide to take the Marketing and Consumer Behaviour unit, which lets you take an even wider view of marketing communications and completes the Diploma in Digital Marketing.

You may qualify for Train to Gain funding. If your organisation employs 5-249 people you may be eligible for up to £1,000 of funding for these courses. Please contact us for details.

Find out more about these new courses.

The B2B sales and marketing process - our four part guide

Sometimes it seems as though marketing is all about advertising while anything to do with specific customers is up to the salespeople. In reality of course, marketing can play a significant role throughout the entire sales process.

To help generate discussion about how marketing - the process and the particular function in each organisation - can play a bigger role in supporting the sales process, Andrew Goode has written a series of four articles on the subject. The series shares a sales and marketing process template, but more importantly it suggests activities around each step in the process that Andrew has found to be successful when working with clients.

Read parts one and two in the series in our blog.

Would you like to contribute to a new marketing book?

With a working title of Proven Techniques for Finding and Keeping your Ideal Customers, our first book will introduce our unique ‘5L5D’ model (more news about that soon).

As the title suggests, the book will also share some great strategies and practical steps for attracting and retaining profitable customers. So how would you like to make a contribution?

Over the next few months we will be holding brief interviews with successful organisations, inviting them to share some experiences about marketing that works. We’re not looking for you to give away any secrets, just to talk about some techniques that others could benefit from.

If you take part your name will feature in the book (something to mention on your CV!), and of course there will be free copies available when it’s published. Please contact us if you'd like to be involved.