Marketing Ability are sponsoring a Digital Marketing Bootcamp

Marketing Ability are delighted to be sponsoring a Digital Marketing Bootcamp being held by the local Chartered Institute of Marketing (CIM) group in Peterborough on 25 May.

The partners in Marketing Ability have been members of the local CIM group of volunteers for many years and are pleased to now be offering additional support in the form of sponsorship.

The Bootcamp will feature speakers on four key areas of digital marketing:

Email Marketing - Matt Horsup, Head of Sales and Marketing, Itineris.
This session will cover the dos and don’ts of email marketing and some of the more advanced features of the medium.

Paid Search (pay-per-click) - Firas Wahida, PPC Account Manager, bigmouthmedia UK.
Practical advice on the effective management of paid search campaigns, as well as insights on the direction this online marketing channel is going.

Search Engine Optimisation - Mark Cook, Search Marketing Director, Further.
A look at ways of boosting your online success by improving rankings and conversions. This includes authority building, social media participation, and on-site improvements that quickly make a difference.

Mobile Marketing - Mark Challinor, Director of Mobile, Telegraph Media Group.
An insight into how mobile can be used effectively as part of an integrated digital marketing campaign, with best practice advice supported by case studies of successful campaigns from within the international marketing community.

More information about the event can be found at http://cim.co.uk/cambridge