Marketing training courses

Marketing is a complex series of activities, all of which must be done effectively. From working out who your customers are to creating communications campaigns, there are many separate things that you need to get right. And of course they must all be integrated into a coherent strategy and operational plan.

In order to carry out these activities successfully a range of skills are needed. Most organisations find that there are gaps in skills and knowledge among their staff. That’s only natural given the constant turnover of staff and the ever-changing environment and priorities of most organisations.

This is why, as well as our courses leading to recognised marketing qualifications, we also offer two additional ways to gain marketing skills:

1. Marketing workshops in Peterborough

Our next round of workshops start in June 2011 and cover a range of marketing skills. Delivered with Blue Dolphin (run by Marketing Ability's Andrew Goode) and in partnership with the Peterborough Enviro Cluster, the workshops are brought to you through a variety of delivery formats, from one-hour sessions to more comprehensive programmes.

You can find more information about these workshops, and event booking facilities, on these pages:

Marketing Taster. A FREE 90-minute cocktail of practical sales and marketing information, running on 14 June 2011. Attendance at this workshop will provide you with a mixture of marketing ideas that you will be able to take away and apply into your business.

Marketing Nuggets. Discover some great practical sales and marketing ideas that you can apply immediately in your business. Seven 60-minute sessions running from July-September 2011 at just £20 per person per session, or £100 for all seven.

Marketing Stimulation. Half-day intensive, practical workshops providing you with key activities you can complete back at work. A series of four workshops and additional one-to-one support running from July-September 2011 for £1,000 per person.

Marketing Bootcamp. A one-and-a-half-day marketing programme to allow the fast track development, exploration and application of practical sales and marketing ideas for effective implementation. Running in September 2011 at a cost of £350 per person.

2. In-company marketing training

The menu on the left takes you to information about courses we run on an in-company basis to help you achieve the right skills set within your organisation or marketing department. These skills might include the creation of marketing plans, the implementation of market research, writing for paper or web-based communications materials or any of a number of other disciplines.

We can also help you to create a marketing (ie customer-focused) culture. In many organisations, people outside the marketing department will be carrying out marketing activity, such as product development or service delivery. A greater understanding of marketing concepts such as customer segmentation could help them achieve their objectives.

As well as delivering training in marketing theory and its application we can provide tailored courses on specific skills. All of our trainers are either practising marketers or they have a track record of practical success before turning to training. This enables us to help you turn theory into practical results.