May 2012

Resources directory

Our resources section includes a variety of articles, from the short and slightly lighthearted to some more weighty pieces...

An integrated sales and marketing process: 

• An integrated B2B sales and marketing process - part one of four (introduction)
• An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
• An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
• An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)

Online marketing:

• Are cookies' days numbered?

• Google gets away with wacky home page stuff - most of us don't

• Does your website look great on your laptop?

• ‘Analogue marketing’, anyone?

• Testing e-marketing effectiveness is getting easier

• Working with the web

Marketing communications:

• Writing marketing copy in chunks is the way to go

• Lessons from the TV shopping channels

• Creating marketing copy based on substance, not spin

Marketing strategy and techniques:

• Do techie people 'get' customer service?
• Marketers can't do relationship marketing on their own
• Creating packaging for services
• Customer acquisition doesn't guarantee long term growth
  

Ethics and sustainability:

• Ethical marketing decision making
• Has CSR had its day?
• Will the economic downturn kill green marketing?
• M&S tops green marketing poll
• “Greenwashing” – your chance to fight back!
• This green stuff really matters

Bits and pieces:

• Content management systems - beware!
• Does the customer care?
• No more (marketing) consultants)
• Aiming for marketing quality, not perfection
• People really do ‘get’ marketing
• OK, I admit it, brand names do matter after all
• Marketing and maths