People really do ‘get’ marketing
Friday 28 November 2008 15:14 by Richard Groom
Marketing often has a bad press and the public sometimes treat it like a dirty word too. But listen to the comments of people when asked by reporters about why Woolworths and MFI are in difficulty. Comments were along the lines of “they didn’t give us what we wanted” and “I don’t know why I would shop there” and “other shops do the same thing but better”.
They are in effect saying “they weren’t very good at marketing”. But the public don’t see product development, positionning and so on as marketing. To most people, marketing is of course just about one of the Ps (Promotion) and not the others (Product, Place, Price etc.).
I guess it will always be this way, but it’s frustrating that the public – and even many businesses – have such a very narrow view of marketing. I would like to see all marketers who currently find that all their time is spent on ‘Promotion’ get involved in the other things too. Do it now. Stand up on your chair and shout “I am better than this. I can do more than proof-read brochure copy and decide which colours work best on our new website”. We need a revolution in marketing. Who’s going to start it?
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
Doublespark
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