New professional marketing qualifications
Thursday 4 June 2009 15:43 by Bob Hogg
From this coming September, the Chartered Institute of Marketing’s professional qualifications all follow new syllabi and will, we believe, be even more useful to candidates and their employers. The courses still cover all the relevant marketing theories and principles, but the emphasis across all levels of qualification is now much more focussed on how marketing can be implemented in the real world.
For candidates, this means that not only do they get a recognised qualification, but that the qualification can give them more confidence in what they do at work and enables them to do their job better. For employers, it means that they get better-qualified staff but more than that, because many of the units within the new qualifications involve work-based projects, the work candidates do on those projects can potentially improve the marketing within that organisation while the candidate is studying.
More details about the new courses are on our website where you can also contact us with any further questions. Alternatively, the CIM website has links to detailed syllabus material.
Related articles by Zemanta
- Can you really generate a “return on ideas”? (brandstrategy.wordpress.com)
- CIM Investment Management Limited provides updated information on interest in Stream Oil & Gas Ltd. (newswire.ca)
- CIM Investment Management Limited provides updated information on interest in Midlands Minerals Ltd. (newswire.ca)
- Internet Marketing Using Automated Systems: The Truth About Systems (mytangiblewealthblog.com)
- CIM Investment Management Limited provides updated information on interest in Apogee Minerals Ltd. (newswire.ca)
- 4 Article Marketing Tips (butterflymedia.ro)
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
Doublespark
Add a comment