Marketing, PR and earthquakes
Thursday 28 February 2008 15:56 by Bob Hogg
So how was it for you?… the earthquake on Tuesday night, I mean!
I’ve been interested to see a couple of businesses use the ‘quake to give an angle to their PR messages! First of all, a Northampton based PR company was quick off the mark on Wednesday morning with this piece about how their clients could link the earthquake to their industries in order to generate new coverage. Then, later in the day it was followed by a press release from an e-commerce software provider doing just that with the headline“It would take more than an earthquake to shake this eCommerce Software“!
It just got me thinking – are there news items that your business can use to emphasise benefits of your product or service? The downside to this, of course, is that you’ve got to be quick off the mark as news stories don’t last long these days – as my colleague Richard Groom has just commented on in his latest newsletter that he publishes for his other business, Peterborough Copywriting Bureau. That newsletter, entitled Marketing Booster, is not available online, but you can subscribe here (worth doing, imho!)
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
Doublespark
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