Has CSR had its day?
Wednesday 3 June 2009 16:01 by Richard Groom
Someone told me the other day that corporate social responsibility doesn’t matter now. There’s a recession on, the argument went, so all anyone cares about is price, price, price. I’m not so sure.
General Motors is bankrupt and people are talking about how the company kept on making cars with terrible fuel economy. Sure, this is largely because of the economy and people wanting to reduce their fuel bills, but the environmental factor is there too.
Members of Parliament here in the UK are being attacked for their expenses claims, just as ‘fat cat’ company directors were being exposed a while ago.
There has also been public outcry about how the makers of the ‘Britain’s Got Talent’ TV show allegedly exploited a vulnerable individual to boost ratings.
CSR a thing of the past? I don’t think so.
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all


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