Green Marketing Conference 2009
Friday 12 December 2008 15:10 by Richard Groom
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At Marketing Ability we have always been interested in green and sustainability issues, and all of us are involved in the local Chartered Institute of Marketing group. So we are really pleased that the group is holding the ‘Green Marketing Conference 2009' right here in Peterborough on 12 March. Peterborough doesn’t always get a good press, and people in Peterborough are often the first to brand the city as not such a good place to live. But the city does have pretty good environmental credentials, with lots of ‘green’ organisations based here and a commitment to becoming the UK’s environment capital. As for the conference, well it will bring some leading figures in the world of green politics and green business to the city (Johnathon Porritt and John Grant to name just two), as well as hopefully a hundred or more delegates. Find out more at www.greenmarketingconference.co.uk |
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An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
Doublespark
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