Do techie people 'get' customer service?
Friday 2 July 2010 13:07 by Richard Groom
Recently I wrote about relationship marketing, and how there needs to be a great integration of the marketing and customer service functions to make it happen. Let's add IT to that list!
Software companies make great claims about how fantastic their systems are. They usually tell us they are very user friendly too. Well just take a look at this error message that popped up on me today when making some changes to a client's website using their content management system (name of system changed to avoid lawsuits!):
An error occurred while executing this script!
1. If you are a ABCSystem user, contact the administrator of your website.
2. Open file system/logs/error.log and search for a corresponding entry.
3. Open file system/config/localconfig.php and add the following line:
$GLOBALS['TL_CONFIG']['displayErrors'] = true;
4. Read the FAQs or visit the support page.
To customize this notice, create a custom template file named templates/be_error.tpl.
Er, excuse me? This is supposed to be a content management system used by non-technical people. Couldn't they find a clearer way to let me know what was happening?
Let's get all the people who write these messages in the loop on relationship marketing: who knows how much happier the world would be if we did.
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do techie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
- Customer acquisition doesn't guarantee long term growth
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
- Marketing and maths


Doublespark
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