Content management systems - beware!
Wednesday 9 June 2010 10:51 by Richard Groom
Lately I have been using a number of website content management systems, changing or adding content to various customers' websites. I am sure that the providers of each system promised outstanding ease of use, but my experience is usually at odds with that.
It feels as though some CMS platforms are great for web developers, because they can save time compared to the way they used to work, but that for lay people there's just too much techie stuff to do - even when a CMS promises great things. I hate to think how many hours I have spent lately trying to get content to appear the way it should.
So if you are looking for a content management system, be sure to use it before you make your decision. Is it easy to make changes? Does the text editor work well or is it a pain to get the text to appear the way you want to? How easy is it to add pictures - and to get them to appear where you want them on the page? Is it easy to create new pages, or do you have a complicated process to go through to set up the page and navigation?
A good CMS can deliver flexibility and long term savings, but a bad one can be a recipe for frustration. 'Try before you buy' is essential.
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do techie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
- Customer acquisition doesn't guarantee long term growth
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
- Marketing and maths
Doublespark
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