Consumers are revolting!
Thursday 21 February 2008 15:59 by Bob Hogg
In another example of the pressure that consumers can exert on marketers, take a look at the “International Bad Product Awards 2007?:
Consumers International is a global consumer group – it compiled submissions from consumer organizations around the world, and came up with its list of the worst products taking into account the size of the company, the scale of sales and marketing, the impact on consumers, and the potential for change by the corporation.
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
Doublespark
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