CIM e-Marketing Award course now in Peterborough
Wednesday 11 February 2009 15:08 by Richard Groom
It’s been a while since the Chartered Institute of Marketing launched its e-Marketing Award. There are loads of courses out there on digital marketing, from half-day freebie sessions to more comprehensive programmes. But what I like about the CIM Award syllabus is that it covers the strategeic AND operational issues.
The strategy stuff is, let’s face it, not as sexy as looking at options for email and YouTube and so on. But you can’t leap into those things unless you have a good strategy in place, and one that properly integrates the online stuff with the overall marketing strategy.
So because we like the CIM syllabus so much we have launched our very own course to enable people to obtain the Award. It comprises three one-day tutorials beginning on Saturday 28 March and is open to anyone who wants to take their understanding of e-Marketing to the next level, picking up a nationally-recognised Award along the way.
More info is at http://www.marketingability.co.uk/e-marketing-award.php
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do technie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
Doublespark
Add a comment