Are cookies' days numbered?
Wednesday 5 May 2010 12:19 by Richard Groom
OK, the answer to my question is 'no' of course. Cookies are here to stay, but marketers need to keep aware of public and legislative interest in the use of cookies.
Which? Magazine for example found that even large company websites were patchy when
it comes to explaining to users what cookies they were using and what
they do. They aren't all following the good practice of having a very clear message about your use
of cookies in your website’s privacy policy.
There is also the recent EU ban on the use of non-functional cookies unless consumers consent to them. This
only applies to internet service providers and telecoms companies at
present, but that may of course change. Perhaps an opt-in button giving sites permission to use cookies will become the norm one day, although the online advertisers will no doubt fight such a move.
Blog directory
An integrated sales and marketing process:
- An integrated B2B sales and marketing process - part one of four (introduction)
- An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
- An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
- An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)
Online marketing:
Marketing communications:
Marketing strategy and techniques:
- Do techie people 'get' customer service?
- Marketers can't do relationship marketing on their own
- Could the postal dispute change the way we do things?
- Packaging services
- Customer acquisition doesn't guarantee long term growth
Education and training:
Ethics and sustainability:
- Ethical marketing decision making
- Has CSR had its day?
- Green Marketing Conference 2009
- Will the economic downturn kill green marketing?
- M&S tops green marketing poll
- “Greenwashing” – your chance to fight back!
- This green stuff really matters
- Consumers are revolting!
- Ethics, spin and selling sat nav
Bits and pieces:
- Content management systems - beware!
- Does the customer care?
- No more (marketing) consultants)
- Aiming for marketing quality, not perfection
- People really do ‘get’ marketing
- OK, I admit it, brand names do matter after all
- Marketing and maths
Doublespark
Add a comment