Introductory Certificate in Marketing course

The Introductory Certificate in Marketing provides an excellent grounding in essential marketing issues - even if you are in a job that is outside of a marketing department, for example if you work in sales or customer service. Of course, it is also an excellent first step in developing marketing skills and knowledge if you are at the beginning of a career in marketing.

It is not necessary to have any previous experience or knowledge of marketing as the course will give you a foundation in the function of marketing and its role in an organisation. Core subjects like the four Ps of the marketing mix (product, price, place and promotion), ways to understand more about customers and methods for communicating with customers are all included in the course.

Who is it for?

The typical profiles of people who might take this qualification could include:

• Those undertaking junior marketing, secretarial or administrative roles.
• Individuals in jobs with some marketing involvement.
• Event management assistants.
• Personal assistants.
• Customer service assistants and call centre employees.
• Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing.
• People taking a marketing apprenticeship. 

Course content and assessment

Our Introductory Certificate course is run across two units as follows:

What is Marketing? This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.

Understanding Customer Relationships. This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.

Both units have their own assessment as follows:

• What is Marketing? - one-hour online test.
• Understanding Customer Relationships - written assignment.

Entry requirements

This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience.

Enrolment

Our next Introductory Certificate courses start in Peterborough and Norwich in September 2011. Please contact us if you require more information or wish to enrol.

Fees

Here are the fees for the course, along with details of other costs for students or their employers:

NOTES:

1. Payment by instalments is available to students who are paying for their own studies (ie if their employer isn't paying).
2. Payment per unit is also possible if you wish to take selected units rather than the whole course. There is a small surcharge of £25 per unit to cover our administration costs.

Please contact us for information about paying by instalments or taking selected units.