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Why should you sponsor your staff through the CIM’s study path?
The Chartered Institute of Marketing’s professional marketing standards are internationally-recognised by leading marketing experts. The standards have been developed through extensive research with employers and leading academics. They provide a practical framework in which the skills required by marketing professionals are defined.
The qualifications are based around the CIM’s marketing standards. This ensures that students gain the practical skills that employers require to improve business performance. When your staff pass their exams you can be sure that they have been rigorously assessed. They will have also achieved internationally recognised qualifications, making these courses a suitable addition to your training and development programme.
Why should you trust Peterborough College of Marketing to deliver marketing courses?
We have gone through the CIM’s vigorous accreditation process. As a result we are the only CIM-accredited study centre in the Peterborough area.
Our tutors focus on the practical application of marketing theory. We believe it is important to introduce practical examples throughout the course. That’s why our tutors are either currently practising marketers or they have a track record of successful marketing achievement in the past.
Students are encouraged to apply the theory to their own work. As a student recently wrote to one of our principal tutors at the end of his Diploma course:
“Although it has been hard work at times I have really enjoyed the course and learnt an awful lot. It is great being able to put what you learn into practice and being able to adapt the marketing mix and messages has helped to focus the company in a more strategic way, to the extent that the company recently won a £2m contract based on a different approach -something I could not have done this time last year!”