Introduction

Passing this course gives you an internationally-recognised professional marketing qualification to help your career progression. The course is accredited by the Chartered Institute of Marketing (CIM).

You might benefit from taking this course if:

• You have achieved the CIM's Introductory Certificate in Marketing (previously known as the Foundation Certificate) and wish to continue your studies.
• You are in a junior marketing position but so far have not gained any marketing qualifications.
• You want a career in marketing, for example by moving from another career path.
• Your job is not primarily marketing-focused, but you would benefit from an understanding of marketing principles.

By taking this course you will gain an excellent understanding of marketing. The course covers the basic principles of marketing and its role in commercial and not-for-profit organisations. It introduces various marketing disciplines such as planning, research and customer communications.

Course content and assessment

Our Certificate course is run over two half-year semesters, with study breaks in each semester. Each semester covers two modules and lasts between ten and 13 weeks. Modules are assessed by a blend of written and online exams, written assignments and research-based projects.

We arrange our Certificate course to cover the qualification's four modules like this:

First semester (September-December 2008)

Marketing Essentials. 

Assessing the Marketing Environment. 

Second semester (January-June 2009)

Marketing Information and Research. 

Stakeholder Marketing.

Entry requirements

The CIM's entry requirements for this course are that you should meet one of these criteria:

• Be aged 18 or over with two Advanced Levels or equivalent, or be aged 19 or over with a minimum of one year's full time work experience in marketing.
• Hold the CIM's Introductory Certificate in Marketing or Foundation Certificate in marketing.
• Hold an NVQ or SVQ Level 2 in any other subject.
• Hold other appropriate qualifications approved by the CIM.

Enrolment

Please download an enrolment form that you can complete and post to us. Please contact us with any enrolment queries.

Fees

Here are our fees for the course, along with details of other costs for students or their employers:

* NOTES:

1. Payment by instalments is available to students who are paying for their own studies (ie if their employer isn't paying).

2. Payment per module is also possible if you wish to take selected modules rather than the whole course. There is a small surcharge of £25 per module to cover our administration costs.

Please contact us for information about paying by instalments or taking selected modules.