e-Marketing Development: consultancy to maximise the potential offered by the internet

Do you have everything in place to fully exploit the potential provided by internet marketing? It’s an area that’s developing fast, so do you know how to realise its potential as a marketing tool?

If you want to go beyond what your current website and other e-marketing tools are achieving, our e-Marketing Development service would be a great starting point.

A comprehensive e-marketing service

 

This specialist e-marketing consultancy service looks at all the issues vital for online success. It covers the two areas essential to effective online activity: the strategy behind good e-marketing AND access to proven internet marketing systems and processes. 

 

The service is especially focused on customer development. Among the opportunities it will help you realise are building your customer base, developing customer relationships and increasing sales - either by creating new or improved e-commerce facilities, or through better integration of online tools with your offline sales process.

 

It also looks at your wider use of technology. Other areas that can be explored include assessing whether any investment in pay per click is a cost effective way of generating web traffic, and whether your website currently captures meaningful information about the people who are interested in buying your product or service.

 

Bringing you professional expertise and experience

 

Capitalising on the cost effective sales and marketing approaches that the internet provides requires specialist knowledge and skills. Our consultants have extensive practical e-marketing experience, as well as links with a number of specialist suppliers of everything from e-commerce systems to search engine optimisation services. They are a sensible alternative to permanently employing dedicated professional internet marketers within your business.

  

Crucially, our team are not focused on just one area such as web design or e-commerce. Instead, they are internet marketers who can help you identify, design and implement the use of the most appropriate e-marketing tools to generate maximum ROI. With so many tools available, such as email campaigns, auto responders, video, e-newsletters, search and online advertising, it is easy to waste money on ineffective activities.

 

Leading our e-Marketing Development service is Andrew Goode, an experienced marketer who works every day with companies who are making the most of the opportunities presented by the internet. Examples of e-marketing projects Andrew has completed include:

 

Increased profits. The client didn’t realise that their pay per click campaign was costing them money rather than generating a return. Showing them that they could turn it off with no detriment to their web traffic allowed them to save over £10,000 per year.

 

An improved customer database. A proposition was developed that encouraged visitors to the site to provide contact information. This information was then captured in a CRM system that allowed for a programme of targeted communications to generate additional sales.

 

Improved integration between online and offline marketing. Because the web is not a ‘silver bullet’ solution to all marketing problems, numerous companies have been helped to effectively integrate their online and offline marketing activities. typical results are a reduced cost per enquiry, increased spend per customer and improved customer retention.

 

Please contact us for more information or to arrange a call or visit from Andrew.