CAM Diploma in Digital Marketing

Do you want to learn more about digital marketing, pick up some practical information about the techniques and technologies, and get official recognition of your knowledge? If you do, the answer could lie in this course, which covers a wide range of digital marketing techniques and tools, as well as looking at the important need to plan digital campaigns and integrate them with your offline activity.

Throughout the course, you are encouraged to apply what you learn to your own organisation's marketing activity, ensuring a highly practical outcome to your time on the course.

 

Who is it for?

You might benefit from this course if:

• Your organisation doesn't have a clear e-marketing strategy and therefore might be missing out on opportunities to win or retain customers.
• You are new to e-marketing and require a grounding in it before starting to develop marketing programmes.
• You have some experience of e-marketing but wish to better understand the range of e-tools and their advantages and disadvantages.
• You want to better integrate e-marketing into your overall marketing mix.
• You want to demonstrate your knowledge by attaining a qualification accredited by the Chartered Institute of Marketing.

Course content

With online activity increasingly forming an essential element of marketing programmes, this course provides a valuable look at strategic and operational issues. The aim is to provide you with a sound understanding of e-marketing so that you can explore the exciting array of opportunities presented by online marketing. Better still, you will complete a series of assignments, including work-based reports that could make a great contribution to your organisation's e-marketing activity.

You can take the full course or choose selected units. Gaining each unit itself gives you an award in that subject, so you get something tangible if you prefer just to take one or two units rather than the whole course. You can take either or both of the first two units as standalone digital marketing Awards. If you take both of them you can then take the Marketing and Consumer Behaviour unit to complete the Diploma in Digital Marketing.

Here are descriptions of the three units:

Digital Marketing Essentials

This is a great introduction to the world of e-marketing, packed with content on vital issues from the range of technologies and tools available to the various ways to measure the success of e-marketing activity. The unit has three sections: campaign tools, their application and monitoring digital marketing. More specifically, the unit covers search engine optimisation, pay-per-click, new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, digital metrics, legislation, regulations and codes of practice.

Digital Marketing Planning

This unit looks at the internet in the context of wider marketing activity, helping you develop a truly integrated view of e-marketing and how to plan e-marketing campaigns. It's all about understanding fundamental digital marketing planning concepts, as well as key factors involved with the implementation, measurement and evaluation of successful campaigns. It includes a look at the internal and external factors that shape and influence the e-marketing planning and strategic process before moving on to examine various e-business models. There's also discussion about the similarities and differences between the marketing mix for traditional and digital marketing and issues including relationship marketing and permission marketing.

NOTE: you are exempt from taking this unit if you already hold the CIM's e-Marketing Award

Marketing and Consumer Behaviour

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications. It is a useful final unit for the course as it recognises that any e-marketing activity cannot work in isolation, but instead needs to integrate with the wider marketing process.

NOTE: you are exempt from taking this unit if you already hold the CIM's Certificate (new syllabus only), Diploma or Postgraduate Diploma qualifications. You may also be exempt if you hold a suitable marketing degree - we can advise you on the specific exemption criteria.

Course schedule

We deliver this course using a mixture of tutorial and distance learning methods:

• There are three sessions for each unit (9.30 - 15.30) held on Saturdays. All sessions are held at conference venues with refreshments and lunch provided.
• There is also a range of tutor support between sessions. We use various online tools including a course discussion forum to provide you with more information and opportunites to exchange ideas with your tutors and fellow students.

In addition to attending tutorials and engaging in the online activities suggested by your tutor, you should make the time for about 30 hours of self-study for each unit. This will include working through the core text books, additional reading and online research, and completion of a written assignment for each unit.

Entry requirements

In order to join this course you should have achieved at least one of the following criteria:

• Have a suitable competence in a marketing or marketing communications related role.
• Hold any recognised UK degree or equivalent level 5 qualification.
• Have a relevant level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc.).

If you have already obtained a marketing qualification such as the Professional Certificate in Marketing or Professional Diploma in Marketing you will find that the Diploma in Digital Marketing is a good way to build on your achievemnts. If you have no formal marketing qualifications you may find this course a good way to cover many of the fundamental marketing subjects, in addition to the very topical digital marketing information.

Enrolment

Please contact us if you require more information about our courses in Peterboorugh, Norwich and Watford. 

Fees

Here are our fees (with no VAT to add) for the course:

NOTE: Payment by instalments is available to students who are paying for their own studies (ie if their employer isn't paying). Please contact us for more information.