Information for employers about our CIM-accredited courses

“Although it has been hard work at times I have really enjoyed the course and learnt an awful lot. It is great being able to put what you learn into practice. Being able to adapt the marketing mix and messages has helped to focus the company in a more strategic way, to the extent that we recently won a £2m contract based on a different approach - something I could not have done this time last year!”
Email from a Diploma student to his Marketing Ability tutor

Sponsoring your employees through the the Chartered Institute of Marketing’s study path makes good business sense. Not every student will report the winning of a £2m contract, but there is no doubt they will all be much better equipped to make a positive contribution to your organisation's success.

Why are CIM qualifications so valuable?

You will be enabling your employees to acquire internationally-recognised standards. The standards have been developed through extensive research with employers and leading academics, ensuring that students gain the practical skills that employers require to improve business performance.

When your staff pass their assessments you can be sure that they have been rigorously assessed. They will have also achieved internationally recognised qualifications, making these courses a suitable addition to your training and development programme.

Why should you trust Peterborough College of Marketing to deliver marketing courses?

We have gone through the CIM’s vigorous accreditation process.This ensures that we deliver courses in Peterborough and Norwich to the professional standards laid down by The Chartered Institute of Marketing.

Our tutors focus on the practical application of marketing theory. We believe it is important to introduce practical examples throughout the course. That’s why our tutors are either currently practising marketers or they have a track record of successful marketing achievement in the past.