New CIM qualifications
We’re in the final stages of putting together our delivery programme for 2008/09 CIM courses that we teach in Peterborough - and that process has been complicated by the changes that are taking place in the syllabus for the various levels of qualification. It would also appear that there is some confusion among potential applicants for these courses about what the changes involve and what their practical impact will be.
I thought it might be useful therefore to give a brief outline here!
Professional Certificate in Marketing
From September 2008, this qualification has a new syllabus and new methods of assessment.
The syllabus comprises four modules and the assessment methods are laid down for each module as follows:
- Marketing Essentials
- 3-hour written examination
- Assessing the Marketing Environment
- case-study project in preparation for…
- …3-hour written examination
- Marketing Information & Research
- research-based project
- Stakeholder Marketing
- work-based project
This syllabus reflects a new attainment level for this qualification - the equivalent of first-year degree level.
Professional Diploma in Marketing
The syllabus for this qualification will change in September 2009 when assessment methods will also change to a similar (prescribed) model to the new Certificate model described above. Starting the Diploma in September 2008 therefore, is the last opportunity that candidates will have to choose their assessment route (either by examination or by work-based assignment).
In addition, from 2009 the entry-level qualifications for the Diploma are likely to be higher than now and the qualification itself will be at the level of a final year Honours Degree equivalent.
Professional Postgraduate Diploma
Again, the syllabus and assessment methods for this qualification are under review and will also change in September 2009 - we still await further details from the CIM. In the meantime, this qualification is assessed by written examination, although we do have accreditation to offer one of the modules (Managing Marketing Performance) by a work-based assignment route.
I hope that clarifies the position for those interested - contact us if you’ve any further queries.