M&S tops green marketing poll
Just announced today, the results of the 2008 survey of marketers’ opinions of which companies display the best green credentials show Marks & Spencer leading the field!
However. the most notable result of the poll (carried out by YouGov on behalf of Marketing Week magazine) is the lack of consistency among marketers as to which brands they consider really demonstrate true green credentials rather then “greenwashing”. For example, Tesco ranks in first place as the brand that has made the fewest inroads on green issues; but it also ranks fourth among brands which have made most impact!
Read the full details here:
News: M&S tops MW/YouGov green issues marketers’ poll - Marketing Week