I have always been unsure about the importance of brand names in the marketing mix. Surely if a product is great then just about any name will do. There are examples of meaningless brand names everywhere. Kodak, Starbucks and Amazon . . . they mean nothing but the companies are huge.
I haven’t changed my [...]
Last year we ran the first of our Marketing-bites events: an afternoon of short presentations covering a range of marketing-related subjects.
Now we are getting ready to hold another of these in Peterborough and we are deciding which subjects to cover. Suggestions so far include:
Marketing and the law - a review of the essential rules, codes and legislation marketers [...]
So how was it for you?… the earthquake on Tuesday night, I mean!
I’ve been interested to see a couple of businesses use the ‘quake to give an angle to their PR messages! First of all, a Northampton based PR company was quick off the mark on Wednesday morning with this piece about how their clients could link [...]
Welcome to the new blog from Marketing Ability (incorporating Peterborough College of Marketing), the UK-based marketing training company. Our intention with the blog is simple: to share with our customers, ex-students and others our thoughts on just about anything marketing-related, including latest trends, changing legislation and examples of the good, the bad and the ugly [...]