The news this morning that Marks and Spencer is to cut spending on the promotion of its ‘Plan A’ environmental programme poses the question “How to maintain the green marketing agenda in an economic downturn?”
There are numerous other stories doing the rounds that consumers are cutting expenditure and therefore taking price into account as a [...]
Just announced today, the results of the 2008 survey of marketers’ opinions of which companies display the best green credentials show Marks & Spencer leading the field!
However. the most notable result of the poll (carried out by YouGov on behalf of Marketing Week magazine) is the lack of consistency among marketers as to which brands [...]
If you’ve watched any TV in the last few weeks, you cannot have failed to see the Persil “Small & Mighty” ad, but just in case, here’s another chance to view it on YouTube.
It’s a great ad, and gets its message across very effectively, but… the question is: is this greenwashing, or a genuine move on [...]
Here at Marketing Ability we are getting more and involved in the role that marketing can play in companies’ efforts to improve their environmental credentials, and to successfully communicate about what they are doing. Over the next few weeks we will do some further research and consultation as we develop new training programmes.
I’ve been reading a lot about environmental issues lately, [...]