Archive for the 'Ethics in marketing' Category

Consumers are revolting!

February 21st, 2008

In another example of the pressure that consumers can exert on marketers, take a look at the “International Bad Product Awards 2007″:
Consumers International - Global consumer movement announces winners of International Bad Products Awards
Consumers International is a global consumer group - it compiled submissions from consumer organizations around the world, and came up with its list of the worst [...]

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Ethics, spin and selling sat nav

February 19th, 2008

Here’s something I spotted a few days ago - I wonder if anyone else shares my thoughts.The item in question in a magazine advert for a satellite navigation system. The ad’s main focus is that the sat nav tells you when you are approaching a speed camera. The thing that bugged me is the reason they give [...]

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