So how was it for you?… the earthquake on Tuesday night, I mean!
I’ve been interested to see a couple of businesses use the ‘quake to give an angle to their PR messages! First of all, a Northampton based PR company was quick off the mark on Wednesday morning with this piece about how their clients could link [...]
In another example of the pressure that consumers can exert on marketers, take a look at the “International Bad Product Awards 2007″:
Consumers International - Global consumer movement announces winners of International Bad Products Awards
Consumers International is a global consumer group - it compiled submissions from consumer organizations around the world, and came up with its list of the worst [...]
Here’s something I spotted a few days ago - I wonder if anyone else shares my thoughts.The item in question in a magazine advert for a satellite navigation system. The ad’s main focus is that the sat nav tells you when you are approaching a speed camera. The thing that bugged me is the reason they give [...]
Welcome to the new blog from Marketing Ability (incorporating Peterborough College of Marketing), the UK-based marketing training company. Our intention with the blog is simple: to share with our customers, ex-students and others our thoughts on just about anything marketing-related, including latest trends, changing legislation and examples of the good, the bad and the ugly [...]