Marketing Ability Blog

An integrated B2B sales and marketing process - part two of four

Thursday 28 January 2010 14:26 by Andrew Goode

In the second part of this series, Andrew Goode shares techniques for developing and contacting lists of prospective customers.

An integrated B2B sales and marketing process - part one of four

Sunday 10 January 2010 13:45 by Andrew Goode

The first of a series of four articles where Andrew Goode looks at elements of successful sales and marketing processes.

If in doubt, don't get personal

Wednesday 16 December 2009 11:36 by Richard Groom

Using data to personalise marketing communication is great - but only when it's accurate

Writing marketing copy in chunks is the way to go

Thursday 12 November 2009 16:13 by Richard Groom

It is possible to include lots of essential information in marketing communications, as long as it’s written and formatted with readers in mind.

Ethical marketing decision making

Monday 26 October 2009 14:00 by Richard Groom

Ethical decision making isn't always clear cut, so here are some practical tips for considering tricky issues.

Could the postal dispute change the way we do things?

Thursday 15 October 2009 13:56 by Richard Groom

With postal stikes on the way, it could be time to revisit the communication methods we use.

Google gets away with wacky home page stuff - most of us don't

Wednesday 7 October 2009 09:54 by Richard Groom

Lessons from the TV shopping channels

Tuesday 29 September 2009 10:50 by Richard Groom

For anyone writing content for brochures, catalogues or websites, there's a lot to learn from the shopping channels.

Does your website look great on your laptop?

Thursday 20 August 2009 15:20 by Richard Groom

Why do so many websites look terrible on laptops?

Creating marketing copy based on substance, not spin

Wednesday 29 July 2009 15:32 by Richard Groom

A year ago in the Chartered Institute of Marketing’s ‘Marketer’ magazine, David Taylor wrote an excellent article about the need for telling ‘compelling brand stories based on substance’.

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Marketing and maths

Monday 2 August 2010 15:24

'Doing the maths' should never be overlooked when planning marketing activity.

Customer acquisition doesn't guarantee long term growth

Wednesday 21 July 2010 15:38

For most businesses, new customer acquisition alone doesn’t achieve growth in profits.

Do techie people 'get' customer service?

Friday 2 July 2010 13:07

Now is the time for software error messages to help users, instead of driving them crazy.

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An integrated sales and marketing process:

An integrated B2B sales and marketing process - part one of four (introduction)
An integrated B2B sales and marketing process - part two of four (making and contacting a list of prospective customers)
An integrated B2B sales and marketing process - part three of four (collecting information ahead of a sales meeting)
An integrated B2B sales and marketing process - part four of four (the sanity check and the closing)

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